Sometimes we all get the urge to go a little crazy – to do something out of the ordinary with our style, to change up the way we look, to experiment and let another side of our personality express itself.
Hair colour is a powerful way to, figuratively speaking at least, create a ‘new you’. But dyeing your hair is also a big step. What if you change your mind and regret your decision after a week? If you’ve used permanent dye, that’s a long time to wait for a colour you don’t like to grow out, otherwise you have to dye it all over again.
Because of how long it lasts, permanent dye also doesn’t lend itself well to experimenting with wilder colours. If you want to let out your inner rock chick and go with green streaks, red tints or jump in with full shocking violet, you have to be confident that’s how you want to remain for the next six months. It might not even be possible, with expectations around work, school and so on.
That is where temporary and semi-permanent hair colour products like Directions dye come in. Available in every colour of the rainbow and in multiple shades of each, Directions dye lets you break the mould with your choice of hair colour, safe in the knowledge that it will all wash out in a few weeks.
If you’ve never used a semi-permanent dye before, here are some key things to know about them.
Kinder to your hair, kinder to the planet
One of the big pluses of using temporary hair dye is that they do not rely on the strong ammonia or peroxide-based chemicals that permanent dyes use to alter the colour of your hair. This means they do much less damage to your follicles, leaving your hair in healthier condition after you have dyed it.
The absence of chemicals like ammonia and peroxide also makes semi-permanent dyes kinder to the planet. When you wash off a permanent dye, you are flushing some pretty nasty substances down the drain and into the water supply system. Companies like La Riche, which makes the Directions brand, also have strict no animal testing policies.
One of the drawbacks of semi-permanent dye is that it washes out gradually over time, meaning your hair will gradually assume a rather faded, pastel-shaded appearance. This sort of half-way house isn’t to everyone’s tastes, and leaves you with a couple of options – put up with it for a couple of weeks, or dye your hair again, either permanently or semi-permanently, to something approaching your natural colour.